Case study · Retail & E-commerce
Diving into Odoo: unifying Divesea's online & in-store operations.
Singapore's underwater photography specialist — running online and in-store as two separate worlds.
The challenge
As a specialist retailer serving both walk-in customers and online shoppers, Divesea needed to run its in-store and e-commerce operations as one connected system. Managing inventory, sales and customers across separate channels created friction and limited their ability to grow efficiently.
Our solution
Omnisoft guided Divesea through a smooth migration to Odoo, bringing their online store and physical shop onto a single platform. We optimised their e-commerce platform, integrated the essential modules to connect sales, inventory and customers, and trained their team for confident day-to-day use.
The foundation is set to expand into HR, Payroll, CRM and Project Management next.
The results
One platform now runs the whole business: online and in-store sales share the same inventory and customer data, the e-commerce experience is faster, and the team operates the system independently — with room to grow into new modules as the business expands.
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